All Executive Clean
Brand Redesign for Professional Cleaning Services
Overview
A comprehensive brand transformation project focused on elevating professionalism and consistency across all marketing touchpoints.
All Executive Clean, a commercial cleaning company, was struggling with inconsistent branding and outdated marketing materials that didn't reflect their professional service quality. Their existing website was difficult to navigate and failed to convert visitors into leads. The company needed a complete brand overhaul to compete effectively in the B2B space.
Lead a comprehensive brand redesign initiative including website auditing and recommendations, new marketing materials development, and establishing brand guidelines. The goal was to position All Executive Clean as a premium, reliable choice for commercial and government contracts.
- Conducted thorough website audit identifying UX issues and conversion barriers
- Developed new visual identity system with updated logo, color palette, and typography
- Created professional capability statement for government contracting bids
- Designed cohesive business cards, letterheads, and presentation templates
- Built a comprehensive portfolio showcasing completed projects and client testimonials
- Implemented SEO best practices and content strategy recommendations
The brand refresh positioned All Executive Clean as a trusted partner for commercial and government clients. The new materials helped the company win several competitive bids and significantly improved their market presence.