Spring Bank
New Branch Launch in Red Hook, Brooklyn
Overview
A comprehensive brand experience design project for the launch of Spring Bank's newest community branch location.
Spring Bank, a community development financial institution, was expanding with a new branch in Red Hook, Brooklyn. They needed a cohesive brand experience that would resonate with the diverse local community while maintaining their mission-driven identity. The challenge was to create an inviting space that bridges traditional banking with modern, accessible services.
Lead the design and marketing strategy for the new branch launch, including interior and exterior design concepts, ATM interface animations, marketing materials, and community engagement strategies. The project required balancing regulatory requirements with creative brand expression.
- Conducted community research to understand local demographics and banking needs
- Designed interior layouts that promote accessibility and comfortable customer interactions
- Created motion graphics for ATM screens featuring the Spring Bank brand
- Developed comprehensive marketing collateral for the branch opening
- Coordinated with architects and contractors on design implementation
- Planned community launch events and partnerships with local organizations
The Red Hook branch launch exceeded expectations, becoming one of Spring Bank's most successful new locations. The community-centered approach resulted in strong local adoption and positive press coverage.
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