Schematic Marketing
Building an Accessibility-Focused Design Agency
Overview
Founded and scaled a design agency dedicated to making professional branding and web solutions accessible to small businesses, nonprofits, and entrepreneurs.
Services Offered
Small businesses, nonprofits, and individual entrepreneurs often lack access to quality design and marketing services due to budget constraints. Many agencies price out smaller clients, leaving them with DIY solutions that don't effectively represent their brands. There was a clear gap in the market for accessible, professional-quality design services at fair prices.
Launch and grow a design agency that prioritizes accessibility in two ways: making design services financially accessible to underserved markets, and ensuring all deliverables meet WCAG accessibility standards. Build sustainable business operations while maintaining a mission-driven approach.
- Developed tiered pricing models to accommodate different budget levels
- Created streamlined processes to deliver quality work efficiently
- Built partnerships with local business development organizations
- Established accessibility-first design practices across all projects
- Mentored junior designers and interns from underrepresented backgrounds
- Developed educational content helping clients understand design ROI
Schematic Marketing successfully proved that quality design can be made accessible without sacrificing profitability. The agency helped dozens of small businesses establish professional brand identities, with a particular focus on organizations serving underrepresented communities.